Making a Business Investment in Social Media – Not “If”, It’s “Where” & “When”; SCOREBoard Article

Last night I attended the Greater Phoenix SCORE 1st Annual Small Business Awards event, as a guest of Maryanne Weiss, 2010 Chairperson of the organization.

They launched the program to recognize those who have made significant contributions to the organization in promoting it’s mission and purpose.  The primary Honoree was Tom Horne, Superintendent of Education

At the event they distributed the December 2009 copy of SCOREBoard too and I was happy to see articles by Lon Safko and myself filling the issue.  I had submitted an article, but found out later that it was a bit long for the publication and left it to the editors to make the needed changes.

The result was it looked great and the message of the article was easily conveyed.  I feel blessed and flattered to have the article published by such a wonderful organization – I owe thanks to Maryanne, Lon and everyone associated with SCORE.

Those of you involved in social media will recognize the reference to Gary Vaynerchuk / WineLibrary.TV in the ROI example and the use of the analogy given by Marcel LeBrun as the ‘Social Phone’ in Episode 2 of my podcast interview.

As I said the article was edited to fit the space in the newsletter so now that they have it published in the edited format, I present the unedited article here for you to read and enjoy.