There is quite a bit of talk these days with organization looking to get their house in order for 2010 in regards to social media. It’s happening in the C-Suite, the V-Suite, online and off line over a cup of coffee in the local Starbucks.
We’re seeing non-profits, for profit SMB and large organizations all coming to grips with the understanding that a social media presence is essential in connecting to their customers, stakeholders, prospects and employees. What we see is very, very smart people struggling with how to involve themselves with various social media components. With a klaxon going off in their head and their hair on fire, they are looking for tactics to implement right away.
We’re seeing varying approaches. Some are staging a social media campaign, others are creating a social media position within the marketing department and others are undertaking tactical deployments of particular set of tools and then waiting to see what happens next. What these all have in common is a short-horizon demand to prove what social media can do for them.
