10 Things Social Media Will Not Do For You in Enterprise 2.0

Social media is big right now; it’s a low hard cost tactic leveraging tools that run substantially less than comparable traditional media, but without some consideration, your efforts could be little more than just more noise.

What we’re seeing is executives at organizations large and small recognizing that they must do SOMEthing, and they want to do something NOW. Many are grasping at straws that predictably will lead no where – it’s the price of education as an entrepreneur I suppose, but it does not have to be.

There is a growing number proven tactics that can reduce the time to develop and deploy an effective strategy – corporate cultural changes, education, consulting and of course, hiring top talent.  Gone are the days when you hand it off to an intern or a young family member to ‘see what happens’ because we now know what happens when you do that – the effort is disconnected from real-world business objectives and it fails to generate an ROI that has any kind of resemblance to a sustainable business practice.