The Death of Social Media – Long Live Media That is Social!
I had breakfast with a friend this morning who thinks strategically about social media and I restated an idea other friends and colleagues have heard me utter and that is that ‘Social Media is dying, long live media that is social’.
They were coming from a position that they were getting tired of the mainstream usage of the phrase ‘social media’ and I was coming from an observation that in the very near future, all media will be social and that as a culture, we will expect, nay demand, our interaction with the media around us to provide the opportunity to be social.
The model of interaction and development of advertising, marketing and corporate communications is destined to undergo still even more radical changes based on the principals and paradigms of what we call today, social media.
The dampener on the explosion of social media is the inability of brands and corporation to control the messages related to their brand. When this comes up, I find myself stating that “control is an illusion, at best, you can try to herd cats” when it comes to social media.
