The ROI of Social media Series – Marcel LeBrun CEO Radian6 Episode 5 – Final Episode

In this episode we press Marcel for the answer to the ROI question and he really delivers.  According to Marcel, the social web provides a greater capability than ever before.

When we examine the traditional media measures, PR and marketing professionals use the circulation of a magazine, times the cost of an ad in that magazine and that is the ROI.  The difficulty is than when you publish an article in say a magazine, you cannot tell who read the article, dog eared it, forwarded or took action on it.

In social media the ability to measure activity and behavior on the social web can be much more precise is what he says – and based upon what I’ve seen so far, I agree.