Microsoft Marketing in AsiaPac a podcast with Andrew Pickup / CMO

I found and used Andrew Pickup’s Twitter ID (@AndrewPickup) profile in the recording where he introduced himself as “Husband, father, friend, and colleague; currently Chief Marketing Officer for Microsoft in Asia-Pacific; a bad-golfer, dangerous-skier, and a frequent-traveler; lives in Singapore, works anywhere.”

He has since updated it to read “Husband, Father, Microsoft, Marketing, Asia-Pacific, Singapore, British, Golf, Ski-ing, Travel, Kids, Fun. Not necessarily in that order…”.

The the changes I think reflects a perspective that, like the rest of us, his and Microsoft’s social media presence is an ever evolving aspect of daily life (at least is golf is no longer bad and his skiing is no longer dangerous!)

We were really grateful to have corralled Andrew for a about a half hour to conduct this interview via overseas long-distance, so while the recording quality is so-so, the content has been tremendous.

In previous episodes Andrew introduced us to the concept of the 3 digital networks that Microsoft work with and we heard about the tools and tactics they use to manage the 100’s of thousands of posts that are made about them every day.  Andrew has also talked about the challenges the culture, communications infrastructure and geography pose for him in managing the far-flung reaches of his region and in episode 4 yesterday, Andrew took us through the path that a consumer might follow to the digital network that delivers the best ROI for Microsoft in AsiaPac – the owned and operated network of Microsoft’s own online media assets.