I keep an eye on a lot of trends in business and online that might impact us or our customers and one we see on the horizon is personal privacy and what is becoming a firmer and firmer set of VRM (Vendor Relationship Management) definition, tools and capabilities.
Here’s a little primer for what you need to look out for –
What is VRM?
VRM is a model of transaction and information management that puts the customer front and center; customers decide what they’ll publish about themselve, to whom and what they (the vendor community) is permitted to do with it. It kind of takes the CRM (Customer Relationship Management) model, where it’s the company that controls and manages the information about it’s customers turned completely on it’s head.