Michael is the Director and General Manager for the Global Small and Medium Online Business at Dell, and is responsible for the overall online business and strategy for Dell SMB worldwide.  When he spoke with us from his offices in Stuttgart Germany, Guy Powell and I were able to find out a great deal about how Dell manages and measures their social marketing and their online presence.

In our first episode, we learned about the Four Pillars of the online marketing strategy they employ and in episode 2 we heard about the five Customer Value Drivers and the five key metrics they apply to measure the success of their online efforts.  In our last episode, Michael shared how Dell works hard to present a broad offering of online communities and communications options to support the B2B and B2C initiatives and to give customers a chance to have their voices heard and to drive the innovations in products and services they want to invest in from Dell.

In this episode, we wrap up the conversation with Michael with him sharing how Dell is absolutely committed to social media as a fundamental tactic because they see success in it and they see how well the customer base responds to it.  He also points out that the massive increase in social engagements in other geographies, away from North America, to other regions that including Brazil, Russia, India and elsewhere.

A second area of focus for Dell is an increased effort on Search; Michael suggests that search is where customers are looking for information and they expect to increase and improve their presence in search engine marketing (SEM) and as for a business like Dell, you should ‘fish where the fish are’ with paid advertising in the search engines.

The next key element he suggests will be businesses targeting market influencers.  Influencers can expand your exposure and credibility in social media and influencers provide a multiplier effect to your efforts – he sees Dell and other companies beginning to target those influencers with a more consistent and focused effort.

The fourth element he shares is an encouragement for businesses to development an engagement ecosystem of online and offline media assets that present a cohesive and consistent message for customers so that the marketing message carries between them seamlessly.

Next is the topic of mobile computing and this is getting to be a red hot space for businesses wanting to adopt social media.  Mobile is a big area for deployment of social media, particularly in light of the migration of social activity to other geographic areas that will have different connectivity models, one where mobile devices will be the dominate access tactic.

He restates that ‘Marketing is the New Finance’ and businesses wanting to improve revenues and reduce costs need to look to more efficient marketing to do so, but not without some metrics and measurement.  As social becomes a bigger part of the marketing mix, businesses need to understand how to engage and further to grasp the idea that a social campaign is not as streamlined as traditional marketing campaign.  Social media is still a bit of a jungle and businesses need to be prepared to handle a few mistakes along the way.

Lastly, and possibly most important is that Michael makes it clear that social media is not a gimmick for him and the team at Dell – it is a way of working and a way for we, as humans to interact with one another more and to deliver a higher degree of service to customers.  He suggests that if a company understands that, they can excel in their respective marketing effort, but social needs to becomes a part of the culture and not just a shtick or PR stunt – those efforts are a sure way to get your brand called out or worse, ignored.

Play / Download Michael Buck / Dell Episode 4 Podcast Here

You can find and connect with Michael at Michael_Buck@Dell.com, or via Linkedin, or on Twitter as @WorkingForDell

Here are links to material related to the interview that you may find useful; the entire conversation in one extended recording and a transcript of the conversation

Play / Download Michael Buck / Dell SMB Entire Interview Podcast Here

Read / view the Michael Buck / Dell SMB Podcast Transcript at Scribd.com

We’re very interested in your perspective on the topic and, if you have a great interview who can add to the conversation, please let us know – we’re looking to interview them and put it up here!

Thank you again to you our listeners – hope you enjoyed the effort and work we put into it!

The Podcast and Credit For Where Credit is Due – This podcast / transcript was developed from a live recorded interview on April 13th, 2010 between Michael Buck, Director and General Manager for the Global Small and Medium Online Business at Dell, Guy Powell and Steven Groves.   The interview was arranged via Jerry Dimos.

The podcast interview was downloaded and processes in Audacity, which is available from SourceForge.net, and with ‘4toFloor.wav’ music loop from member ‘Rooks’ and posted at SoundSnap.com.

The transcripts are sponsored by Social Marketing Conversations and the introduction Voice Talent is Ms. Cynthia Propst.

Related posts:

• How Dell SMB Supports Customers in Diving Deep in Social Media
• What the 5 Customer Value Drivers and Top 5 Metrics are for the Dell SMB Social Presence
• How Dell Does Online Media – The Four Pillars

In previous episodes we met Michael Buck, who is the Director and General Manager for the Global Small and Medium Online Business at Dell, responsible for the overall online business and strategy for Dell SMB worldwide.  He spoke with us from his offices in Stuttgart Germany and first told us about the Four Pillars of the online effort at Dell that are a part of everything they do.

In our last episode, Michael shared how the approach differs for a business-to-business (B2B) customer versus a business-to-consumer (B2C) customer and how they make sure the top Customer Value Drivers are embedded in their tactics.  In that episode he also shares what the top five metrics are that they apply to their online marketing and social media efforts – all really great information.

In this episode, Michael declares that ‘Marketing is the New Finance’ because with the power of social marketing, Dell is able to affect both the revenue and the expenses of the organization.  He tells us that eCommerce is not the beginning of a relationship with their customers – it is an outcome of the relationship they build via the online elements they deploy to connect to their customers.  Michael goes on to share that they have been benchmarking social tactics versus traditional and find that social elements are so powerful that, in the SMB education they provide to their customers, in some cases social elements warrant a clear consideration to perhaps flat out replace some traditional components.

He explains that it is very important to start the relationship with the customer from a level of trust, a trust that is earned from customers; it is not a given for Michael that customers will engage with Dell online just because they produce a campaign to helps them do so.  He suggests that without that trust, the customer will not engage regardless of the tactic used.

A campaign that he refers to in the interview is the ‘Take Your Own Path’ campaign that leverages actual Dell users from a variety of industries to tell their own story and how Dell has supported them in their computing journey.  They encourage customers to share their stories and in this campaign, Dell has melded the online and offline components to present a consistent look, feel and message to the audience.  What you see in airport signage, magazines, billboards and online all mesh to share the message that Dell is a good partner to count on for your business computing needs.

To encourage user interaction for the Dell team, consumer choice is key in the Dell presence and they strive to support a broad offering of community and communications options that lets the consumer dive into the Dell experience as deeply as they wish.  An invitation to connect in social media though is not with out a caveat however, Michael suggests that if a company does adopt a social presence, they need to take the presence online seriously and to participate willingly; he suggests that if the online presence is perceived to be a gimmick to pump the same content and marketing message they can get offline and that there is no intention of engaging, elements of the audience will call you out and they 1) will not engage and 2) they will tell others that your presence is hollow.

Play / Download Michael Buck / Dell SMB Episode 3 Podcast Here

To get our posts as they happen, follow us on Twitter (@ROISocialMedia) or subscribe to SocialMarketingConversations.com via email or your RSS Reader.

To support the work in uncovering the ROI question in social media, we’ve set up a Fan Page at Facebook, and a LinkedIn Group.  Come join us and let us know what the pressing issues are in your efforts to determine an ROI in your social media presence!

Related posts:

• Why Social Media is Not Just a Gimmick for Dell SMB
• What the 5 Customer Value Drivers and Top 5 Metrics are for the Dell SMB Social Presence
• How Dell Does Online Media – The Four Pillars

In this episode Michael suggest that while there are distinct differences in employing social media to connect to the business-to-consumers (B2C) and the business-to-business (B2B) audience, both groups benefit from the engagement between the vendor and other customers.

What Michael shares with us is that the B2B sector is not as active or engaged in popular social media platforms as B2C and that B2B requires a bit more facilitation to get them to interact and participate.  What he also tells us is that there is a much broader set of influencers and decision makers in a company setting that need to be addressed and that Dell deploys a broader set of communication tools in the effort to reach them.

The adoption of metrics that demonstrate success however is never an issue; Dell is a very metrics driven organization.  As important as the metrics are though, they first examine the Customer Value Drivers that support the communication tactics they deploy to connect with the audience.

Michael shares the Customer Value Drivers for Dell –

1. Provide a meaningful connection with customers based on shared interest
2. Provide the customer the ability to express themselves
3. Provide recognition for contributions the customer provides
4. Support the customer in getting advice, validation, or assurance of their decision making
5. Help solve the customers problem

The Customer Value Drivers relate to 5 particular metrics -

1. Customer Insights That Drive Innovation
2. Marketing Spend Efficiency
3. Conversion Rates
4. Customer Lifecycle Value
5. Cost Savings / Support Call Center Avoidance

Play / Download Michael Buck / Dell SMB Episode 2 Podcast Here

To get our posts as they happen, follow us on Twitter (@ROISocialMedia) or subscribe to SocialMarketingConversations.com via email or your RSS Reader.

To support the work in uncovering the ROI question in social media, we’ve set up a Fan Page at Facebook, and a LinkedIn Group.  Come join us and let us know what the pressing issues are in your efforts to determine an ROI in your social media presence!

Related posts:

• How Dell SMB Supports Customers in Diving Deep in Social Media
• Why Social Media is Not Just a Gimmick for Dell SMB
• How Dell Does Online Media – The Four Pillars

One of the big names that always comes to mind for social marketing success is Dell Computers.  They adopted social media early on for a number of reasons, primary of which is the belief that listening to a customers wants and needs is the best way to market to them.  It has not always been perfect – the ‘Dell Hell’ posts by Jeff Jarvis on the BuzzMachine.com was a wake up call back in the 2005 and it seemed to get Dell to invest more heavily in tools like Twitter.

The headquarters for Dell is in Round Rock, Texas, just outside of Austin.  Austin is the host city for an annual event that showcases the best in social media, South by Southwest (SXSW), which is an art & technology event that many social media participants and technology providers launch new products and capabilities – Twitter was debuted there in 2006.  So being near ground zero in social media may have had an impact as well.

Dell has been regularly referred to in case studies too,  many of which point at the $19M in revenue they attribute to the social media effort and others point at the call deflection that saves them millions in customer support costs – with all that history, we could not wait to get a chance to talk with Dell about their social media programs.

Our co-author Jerry Dimos of LiTMUS Group in Singapore helped set up the call and it was a great pleasure to talk with and interview Michael Buck who is the Director and General Manager for the Global Small and Medium Online Business at Dell, responsible for the overall online business and strategy for Dell SMB worldwide from his offices in Stuttgart Germany.

In this episode we meet Michael and he outlines what Dell has been doing around online communities and social media since the early 90’s.  Back then Dell knew the value of connecting directly with customers and they started with forums and blogs and since then Dell has been pretty near the front of the line in implementing and using online social technology.

To support their efforts online, Michael introduces the Four Pillars of the Dell effort -

• 1st Pillar is Dell.com where they have their ecommerce platform, which includes chat, ratings & reviews and feedback from customers
• 2nd Pillar is their own communities like IdeaStorm and other branded communities
• 3rd pillar is the external communities like Facebook, Linkedin and Twitter.
• 4th pillar is the 100,000+ employees that can act as Brand Ambassadors as they talk to customers everyday in messages, communities and forums

While Michael does not see any real big obstacle in the growth in the use of social media by the company, the only real barriers is the migration of the organization from one of an in-bound / out-bound company to one that listens and responds to feedback from a wide variety of channels, but he is confident that they will continue to grow into the effort.

The debates they have to contend with are like those in almost every company: funding projects, the best way to measure their effort and defining what success looks like.  The real benefit for Michael Buck and his initiatives are that from the top of the organization down, from Michael Dell to the front line employee, everyone is empowered and able to use their voice and fully engage in social media.

Play / Download Michael Buck / Dell SMB Episode 1 Podcast Here

To get our posts as they happen, follow us on Twitter (@ROISocialMedia) or subscribe to SocialMarketingConversations.com via email or your RSS Reader.

To support the work in uncovering the ROI question in social media, we’ve set up a Fan Page at Facebook, and a LinkedIn Group.  Come join us and let us know what the pressing issues are in your efforts to determine an ROI in your social media presence!

Related posts:

• What the 5 Customer Value Drivers and Top 5 Metrics are for the Dell SMB Social Presence
• How Dell SMB Supports Customers in Diving Deep in Social Media
• Why Social Media is Not Just a Gimmick for Dell SMB

In this episode, Esmee tells us that in the food world people tend to use traditional media because the format (print) is ideal for use in the kitchen and for casual reading – the typical consumption pattern for food and entertainment content.  Esmee and the team are keeping an eye on devices like the iPad and how they impact that model.  What Esmee sees is that there are two modes of use the device bridges – one mode of usage is the casual reading we just covered and the other is when a user makes a search on specific ingredients, usually indicating they are looking to prepare a meal for those ingredients.  Both are common with their member / user base and they want to make sure they address the different user models regardless of platform.

The future of social media in the food area is very exciting for AllRecipes.  Esmee suggests that the evolution of content on the web related to food and entertaining will be relative to the interactions available with other cooks and the quality of the recipes provided.  She asks us to imagine the blending of social media, recipes, video and the utility provided by grocery loyalty programs and smart appliances.

If you tie all that to recipes behaviors and by using collaborative filtering, you could feasibly get meal plans provided relative to what you actually have on hand in your refrigerator automatically delivered.  Smart appliances support that paradigm via the emerging Stickybits.com technology that are now being placed on food and a smartphone can scan that sticker and provide recipes using the ingredient related to the season.

As we conclude, Esmee shares more about how AllRecipes has been expanding overseas in 15 different countries that embrace the local food culture.  The impact will expand the user base in those countries and provide am expanded recipe base of authentic preparations; while a French cook may not be too interested in what a hoe chef in Mississippi says about preparing éclairs, a cook in Mississippi might be very interested in how a French cook prepares a genuine éclair.  Likewise if a consumer decides they want a real taste of Mexico, they’ll be able to get a recipe from a home chef of Tacos al Carbone.

Play / Download Esmee Williams / AllRecipes.com Episode 5 Podcast Here

To get a hold of the AllRecipes.com team look at their website, www.AllRecipes.com of via Twitter (@AllRecipeNews) and their Facebook Fan Page at www.Facebook.com/AllRecipes.

Here are links to material related to the interview that you may find useful; the entire conversation in one extended recording and a transcript of the conversation

Play / Download Esmee Williams / AllRecipes.com Entire Interview Podcast Here

Read / view the Esmee Williams / AllRecipes.com Podcast Transcript at Scribd.com

We’re very interested in your perspective on the topic and, if you have a great interview who can add to the conversation, please let us know – we’re looking to interview them and put it up here!

Thank you again to you our listeners – hope you enjoyed the effort and work we put into it!

The Podcast and Credit For Where Credit is Due – This podcast / transcript was developed from a live recorded interview on April 13th, 2010 between Esmee Williams, Vice President of Brand Strategy for AllRecipes.com, Guy Powell and Steven Groves.

The podcast interview was downloaded and processes in Audacity, which is available from SourceForge.net, and with ‘4toFloor.wav’ music loop from member ‘Rooks’ and posted at SoundSnap.com.

The transcripts are sponsored by Social Marketing Conversations and the introduction Voice Talent is Ms. Cynthia Propst.

Related posts:

• How AllRecipes.com Became the Worlds Largest Food / Recipe Site
• Why Consumer Brands Tiptoe in Social Media and How AllRecipes.com Helps
• Why the Best Metric is Not ‘Unique Visitors’ – Esmee Williams of AllRecipes.com

Esmee Williams, VP of Brand Strategy for AllRecipes.com, and her team have seen it before too as they work with brands from Consumer Packaged Goods (CPG) companies.  In previous episodes we have heard Esmee share tips on how AllRecipes.com grew to become the worlds largest food and recipe site in the world, the way they tailor the presentation of content for the platform the user opts to access the sit with and in the last episode she told us about the most important metrics they use to track what is or is not a successful effort.

In this episode, Esmee tells us about the two types of social media campaign categories they manage at AllRecipes – one for programs off the AllRecipes site and the other for efforts based in the AllRecipes site.  The on-site efforts are often campaigns for a CPG company where they integrate the brands content into the site, supporting an opportunity to connect with members in a peer-to-peer relationship.  Esmee states that a peer-to-peer type connection is better because people want to be spoken with, not spoken to – we agree.

She recollects times when a CPG brand might have expressed a bit of hesitancy toward the prospect of not being in control of the brand message and they requested that comments be moderated – AllRecipes politely declined.  For those brands that went ahead, the experience was that the audience was very receptive of the brands recipes and content.  How willing consumers are to ‘friend a brand’ is pretty strong and not only were consumers excited about associating with a brand, but their work showed that the relationship increased purchase intent.

The pattern she sees (and we see as well) is that CPG’s want to tiptoe into a community and learn what works and does not work best for themselves.  As they gain confidence, they find that the interaction with the consumer can be very beneficial, so long as it is genuine and they are honest in their interactions.

In his episode we also ask Esmee about what keeps her up at night and first is Search. Search engines drives a lot of traffic to the site and a radical change in the algorithm might impact the ability of the consumer to easily find the site.  Second, is that more varied platforms (tablet computing, pads and mobile) are becoming available and they want to provide a good experience regardless of the platform used to access the site.  This demands a high-tech capability to continue to provide a very simple, easy to use interface that masks the underlying complexity.

Lastly, while video is new for them, they are starting to do more.  The growth of video is enormous and Esmee predicts the day when homes will no longer have a TV set.  Instead the whole wall will provide a video presentation capability and she talks about how this type of change will continue to support the ‘Lean Forward’ trend in video and home computing versus the ‘Lean Back’ experience most television provides today.

Play / Download Esmee Williams / AllRecipes.com Episode 4 Podcast Here

To get our posts as they happen, follow us on Twitter (@ROISocialMedia) or subscribe to SocialMarketingConversations.com via email or your RSS Reader.

To support the work in uncovering the ROI question in social media, we’ve set up a Fan Page at Facebook, and a LinkedIn Group.  Come join us and let us know what the pressing issues are in your efforts to determine an ROI in your social media presence!

Related posts:

• What the Future of Computing in Food / Home Entertaining Looks Like for AllRecipes.com
• Why the Best Metric is Not ‘Unique Visitors’ – Esmee Williams of AllRecipes.com
• How AllRecipes.com Became the Worlds Largest Food / Recipe Site

In our last episode, Esmee Williams, VP of Brand Strategy shared ideas about the way they tailor the presentation of content for the platform the user opts to access the sit with.  In the first episode, we met Esmee and she gave us tips on how AllRecipes.com grew to become the worlds largest food and recipe site in the world.

What’s the most important metric for AllRecipes?

The most important metric used to be the unique visitor, but with so many platforms this metric is not as meaningful to them.  The most useful metric today is the # of visits per person and frequency, which is an indicator of engagement.  With the objective of wanting to be the site people come to provide everyday meals for everyday people.

Successful social media interactions is more about quality vs. quantity and that interactions should be useful and meaningful to the membership that are genuine, authentic and meaningful.  Esmee and the team have opted to not turn up the heat and generate a lot of noise and followers; they’ve adopted a sustainable steady engagement model that is more in tune with their brand and past tactics.

In this episode, Guy points at the Community Engagement Funnel from the upcoming book and talks about how it fits into the Media Engagement Framework (you can get more information on the Media Engagement Framework in our webinar – sign-up now!)

Off-site, in their social presence, AllRecipes can and does promote the brand, but Esmee shares that the once people get to the site, it is all about the visitor being able to quickly and easily get the content they came for; recipes – and if they choose, connections with the community.  AllRecipes job then is to just ‘stand out of the way’ and let people consume the content they came for.

Play / Download Esmee Williams / AllRecipes.com Episode 3 Podcast Here

To get our posts as they happen, follow us on Twitter (@ROISocialMedia) or subscribe to SocialMarketingConversations.com via email or your RSS Reader.

To support the work in uncovering the ROI question in social media, we’ve set up a Fan Page at Facebook, and a LinkedIn Group.  Come join us and let us know what the pressing issues are in your efforts to determine an ROI in your social media presence!

Related posts:

• What the Future of Computing in Food / Home Entertaining Looks Like for AllRecipes.com
• Why Consumer Brands Tiptoe in Social Media and How AllRecipes.com Helps
• How AllRecipes.com Became the Worlds Largest Food / Recipe Site

In this episode Esmee shares that since then , the consumers interest in social media has only driven more and more growth for their vertically oriented community site.  The primary challenge for Esmee and her team are in meeting the expectations of the consumers by adding just the right tools and capabilities that make the content more useful and meaningful to the primary audience at AllRecipes – busy Moms needing quick, delicious recipes.

The second challenge is keeping up with the number of devices that can be used to access the AllRecipes content – desktop computers, laptop computers, touchpads and mobile devices.  Each presented a different paradigm for use of the content and each requires a different approach – Esmee shares that a ‘cookie cutter approach is a recipe for disaster’ because the device is an indicator of how the visitor might be using the content.   A mobile user may be shopping for ingredients, a desktop user is printing out the recipe to take to the kitchen and a laptop / touchscreen pad user may be in the kitchen, referencing the computer as they cook.

Their research has shown that about 2/3rd of cooks are willing to take their laptop directly into the kitchen and the percentage of people wanting to do so is growing.  That trend led the AllRecipes team to develop ‘KitchenView’ – KitchenView presents the recipe optimized for a computer that can be accessed while in the kitchen and shows a recipe and preparation instructions on a single screen – very handy when they have their hands full of ingredients and cannot touch the keyboard to scroll down.

Play / Download Esmee Williams / AllRecipes.com Episode 2 Podcast Here

(Disclaimer – I am an AllRecipes.com member and paid for my premium level membership)

To get our posts as they happen, follow us on Twitter (@ROISocialMedia) or subscribe to SocialMarketingConversations.com via email or your RSS Reader.

To support the work in uncovering the ROI question in social media, we’ve set up a Fan Page at Facebook, and a LinkedIn Group.  Come join us and let us know what the pressing issues are in your efforts to determine an ROI in your social media presence!

Related posts:

• Why Consumer Brands Tiptoe in Social Media and How AllRecipes.com Helps
• What the Future of Computing in Food / Home Entertaining Looks Like for AllRecipes.com
• How AllRecipes.com Became the Worlds Largest Food / Recipe Site

They get more than 390 million annual visits from home cooks and everybody is sharing recipes, reviews, photos, personal profiles and meal ideas.

In this interview episode we meet Esmee Williams, Vice President of Brand Marketing, who has facilitated the development of AllRecipes.com brand from the start-up phase to today with award-winning dedication and creativity in the area  of brand strategy and new product development.  She has been the power behind the concept and development of many of AllRecipe’s most successful partner integrations, marketing and promotional programs to date.

In this episode, Esmee shares the early history of AllRecipes.com.  The start of the site was the brain child of founder Tim Hunt who, 13 years ago could not find a cookie recipe he was looking for so he vowed to not have other cooks deal with the same issue and he started ‘CookieReciepes.com’.  The cookie recipe site was a great success and soon after Tim introduced BreadRecipes.com and other food specific recipe sites, eventually blending them all to create the site we know today – AllRecipes.com.

When starting a website that long ago, the presentation of only user generated content was a novelty and the community used early online social technology (word-of-mouth and friends telling friends) to get the word out about their site and what it provided.

Play / Download Esmee Williams / AllRecipes.com Episode 1 Podcast Here

To get our posts as they happen, follow us on Twitter (@ROISocialMedia) or subscribe to SocialMarketingConversations.com via email or your RSS Reader.

To support the work in uncovering the ROI question in social media, we’ve set up a Fan Page at Facebook, and a LinkedIn Group.  Come join us and let us know what the pressing issues are in your efforts to determine an ROI in your social media presence!

Related posts:

• Listening to Consumers Avoids a Recipe for Disaster at AllRecipes.com
• Why the Best Metric is Not ‘Unique Visitors’ – Esmee Williams of AllRecipes.com
• Why Consumer Brands Tiptoe in Social Media and How AllRecipes.com Helps

He has since updated it to read “Husband, Father, Microsoft, Marketing, Asia-Pacific, Singapore, British, Golf, Ski-ing, Travel, Kids, Fun. Not necessarily in that order…”.

The the changes I think reflects a perspective that, like the rest of us, his and Microsoft’s social media presence is an ever evolving aspect of daily life (at least is golf is no longer bad and his skiing is no longer dangerous!)

We were really grateful to have corralled Andrew for a about a half hour to conduct this interview via overseas long-distance, so while the recording quality is so-so, the content has been tremendous.

In previous episodes Andrew introduced us to the concept of the 3 digital networks that Microsoft work with and we heard about the tools and tactics they use to manage the 100’s of thousands of posts that are made about them every day.  Andrew has also talked about the challenges the culture, communications infrastructure and geography pose for him in managing the far-flung reaches of his region and in episode 4 yesterday, Andrew took us through the path that a consumer might follow to the digital network that delivers the best ROI for Microsoft in AsiaPac – the owned and operated network of Microsoft’s own online media assets.

In this episode we conclude the interview with Andrew pointing out that in their area, mobile computing is very likely to become the predominate platform for accessing social media by as soon at 2012 or so and he sees mobile and location-based services as an area of opportunity and growth for Microsoft’s social marketing.

Play / Download Andrew Pickup / Microsoft AsiaPac Episode 5 Podcast Here

To get a hold of Microsoft, look at any one of their websites, Microsoft.com, Live.com or Bing.com.  Andrew can be connected with via Twitter (@AndrewPickup) and his Linkedin profile.

Here are links to material related to the interview that you may find useful; the entire conversation in one extended recording and a transcript of the conversation

Play / Download Andrew Pickup / Microsoft AsiaPac Entire Interview Podcast Here

Read / view the Andrew Pickup / Microsoft AsiaPac Podcast Transcript at Scribd.com

We’re very interested in your perspective on the topic and, if you have a great interview who can add to the conversation, please let us know – we’re looking to interview them and put it up here!

Thank you again to you our listeners – hope you enjoyed the effort and work we put into it!

The Podcast and Credit For Where Credit is Due – This podcast / transcript was developed from a live recorded interview on May 31th, 2010 between Andrew Pickup, Chief Marketing Officer for Microsoft in Asia Pacific, Guy Powell, Jerry Dimos and Steven Groves.

The podcast interview was downloaded and processes in Audacity, which is available from SourceForge.net, and with ‘4toFloor.wav’ music loop from member ‘Rooks’ and posted at SoundSnap.com.

The transcripts are sponsored by Social Marketing Conversations and the Introduction Voice Talent is Ms. Cynthia Propst.

Related posts:

• The Best ROI in Social Media is From Owned and Operated Media for Microsoft AsiaPac
• The 3 Digital Networks of Microsoft AsiaPac
• Managing Hundreds of Millions of Messages – Microsoft Marketing in AsiaPac