In this final episode of the podcast with Jeff Katz of Twitalyzer we cover the tonality and sentimentality of automated analytics and how it still requires a good deal of human intervention. Jason Falls / SocialMediaExplorer.com had a post about this idea and a great product / service from Sentiment360 – this is where this process is heading, at least for the near term.
Jeff observes that at least we can get some trending data from the existing tools, but the art & science of tone / sentiment analysis is still fairly human-centric and that organization would do well to put a person into the process. The vagaries of language, jargon and the constantly evolving nature of slang will make this a task fit for human for quite some time to come.
Where is Twitalyzer going and what’s keeping them up at night? The biggest concern for Twitalyzer is handling the continuing changes pouring out from the data providers, but they’re confident that the challenge is manageable and it is the work they are about. Twitalyzer recognizes their part in answering the question of how social media is used for business and Jeff cites that social media analytics tools are at about the same place web analytics tools were about 5-10 years ago – growing fast and changing often.
Social media for business is growing and entering the main stream for businesses small and larger alike. The tactics vary but the premise is the same and that is to connect with your customers and pay attention to the conversation. Where Twitalyzer comes in is in being able to segment out the real influencers in the community and making sure the conversations stay relevant.
This is the final episode of the three part podcast with Jeff. Guy Powell and I want to thank him; we appreciate his perspective and taking the time to share it with us in our podcast interview!
Here are links to material related to the interview that you may find useful; the entire conversation in one extended recording and soon, a transcript of the conversation
We’re very interested in your perspective on the topic and, if you have a favored presenter or person who can add to the conversation, please let us know – we’re looking to interview him / her and put it up here!
Thank you again to you our listeners – hope you enjoyed the effort and work we put into it!
The Podcast and Credit For Where Credit is Due – This podcast / transcript was developed from a live interview on January 19, 2010 between Jeff Katz of Twitalyzer, Guy Powell and Steven Groves using FreeConferenceCall.com.
The podcast interview was downloaded and processes in Audacity, which is available from SourceForge.com, and with ‘4toFloor.wav’ music loop from member ‘Rooks’ and posted at SoundSnap.com.
The transcripts are provided by Social Marketing Conversations and the Introduction Voice Talent is Ms. Cynthia Propst.