Joan Koerber-Walker image at StevenGroves.com clogo Joan is the CEO and principal of CorePurpose and has a background in the practical application of social media in a small to medium business setting and it’s use in personal branding. 

This episode is from a BlogTalkRadio.com session which was presented live on December 15th 2009, just prior to the Christmas holiday.

Talking with Joan we discover that CorePurpose was founded in 2002 to support organizations with resources that they needed to make their efforts more successful.  She works with medium to large organizations around the globe.

cmark Her journey in social media has been one that questions the time that was needed, from a beginning of a single blog, a single twitter account and a LinkedIn profile, she has connected with customers and prospects. 

For Core Purpose, social media is a communication medium to meet and stay connected with her audience.  The lessons learned in her journey include moderating her shares and making sure the content she produces are relevant.

Her realization is that the message needs to be about the audience, not arbitrary and not about the communicator.   The lesson was sometimes hard learned, she shares about how she dealt with the sometime harsh commentary from people listening to her messages, but she also will admit it has made her a better communicator and user of social media tools and technology.

She is a huge Twitter fan, with over 57,852 follower for her various brands.  Joan uses Twitter to develop and connect with a global network of followers that are interested in the business and personal topic that she promotes.

On Twitter she has developed and manages @JoanKW, @CorePurpose, @JKWLeadership, @JKWInnovation and @JKWGrowth as brands that have each developed a particular following with very little audience overlap from one to the next.  The simple and straight forward tactic she discusses is to identify people to follow and then communicate with them. 

She uses various tools like MrTweet.com, Twellow.com, SocialOomph.com, and the readily accessible Twitter tools such as Search, Twitter lists, and her participation in various LinkedIn groups.  Auto follow is turned on for all her brands and she is not unafraid to unfollow quickly for rude, offensive, automated or spamming behavior.  To keep her numbers honest, she regularly pares the deadwood out of her followers using Untweeps.com and knows that ALL her followers are active within the last 45 days or so. 

Her fav tools for Twitter posting and listening are Seesmic Desktop and HootSuite.

Her blogging presence is prolific as well with a presence on TypePad for a CorePurpose-centric blog, on WordPress.com for her Focus on Success blog, Little Life Stories, Be Original and  she and I both blog for an International audience at BloggerBase.com

For Core Purpose, social media is a communication medium to meet and stay connected with her audience.  The lessons learned in her journey include moderating her shares and making sure the content she produces are relevant.

Her realization is that the message needs to be about the audience, not arbitrary and not about the communicator.   The lesson was sometimes hard learned, she shares about how she dealt with the sometime harsh commentary from people listening to her messages, but she also will admit it has made her a better communicator and user of social media tools and technology.

Play / Download Joan Koerber-Walker / CorePurpose Episode 1 Podcast Here

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