Meet the Authors of The ROI of Social Media (working title)

Yesterday we were able to deliver to our publisher the initial manuscript for book, ‘ROI of Social Media’ (which is the working title, we should have the final title here any day) and all we can say is ‘whew’!

The process of working with Guy Powell and Jerry Dimos has been a tremendous experience and I cannot begin to tell you how much I’ve learned in the process, but I do understand how it will impact the level of service I can deliver to my clients.  The association with these two men allowed me, as primarily a social media guy, to really grasp the scope of what social marketing does and what it will mean to marketers wanting to honestly connect with the audience of influencers, consumers, and individuals.

The video podcast posted here (after the break) is one that Guy and I recorded as an introduction of us to others – we’ll be pulling Jerry into one here soon.  In this episode, Guy and I talk about our backgrounds and how we came to meet.  The process of connecting with one another and the work we’ve undertaken so far has been a fantastic case study in the power of social media (we met via Linkedin) and the ROI for a personal brand in social media.