Making Content That is Inventive and Influential – Ellen Stone / Bravo Networks

Social media is maturing at a phenomenal rate; businesses everywhere appreciate the solid ROI a presence in social media can generate and many are looking to adopt social media tools and tactics for a wide variety of reasons.   One of the reasons they often believe they need to get a blog or Facebook page is they see competitors using it around them and they do not want to be left behind.  In some industries this not an issue as the adoption is still low, but in the entertainment industry not adopting social media elements is a harbinger of difficulties to come. 

Bravo Networks has made social media a part of their DNA and with really powerful results.  In this podcast series with Ellen Stone / Senior Vice President for Marketing for Bravo, she shares some of the work that she and her team have undertaken to develop some award winning brand concepts and programs. 

You’ll want to subscribe (to your email or RSS reader) so you don’t miss a minute of what is an excellent podcast series on how Bravo has adopted social media to extend their relationship with the audience in powerful, productive and profitable ways.