In our previous episodes with Ellen Stone / Senior Vice president of Marketing for Bravo Networks, she talked about the work that she and her team undertake to make sure the Bravo brand is well connected to the audience.
In the first episode, she talked about how they endeavor to make their content inventive and influential enough so that their “tech savvy and forward-leaning” audience takes the conversation offline with their friends. In our last episode Ellen describes some of the metrics they use and how they came to create the Bravo “Talkbubble”, which is a mashup of various social media components all working in concert to provide a virtual ‘TV Viewing Party’ around Bravo show premiers.
As we continue the series in the ROI of Social Media podcasts, we encourage you to subscribe to the RSS or notices via email. You will want to hear every minute of these insightful conversations with business marketers successfully deploying innovative social media solutions.