Jeff Katz and Eric Peterson at Twitalyzer are taking on the task of providing “Serious Analytics for Social Media Experts”. This is admirable and essential as social media grows and social marketing becomes a relevant aspect of the overall marketing function – we need serious tool that put data in context.
In this episode we explore how Twitalyzer is being used by both individuals and companies both. The profiles and benchmarking are important to individuals using Twitalyzer – it is just information for them, but not actionable. Organizations however are using the Dashboard Authenticated features – that includes setting and managing goals and understanding the sentiment of their brand; very much a data-centric, benchmarking and optimizing their behavior.
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Posted by
Steven Groves |
Categories:
Enterprise,
Nonprofits,
Podcast,
ROI of Social Media,
Social Marketing,
Social Media,
strategy | Tagged:
enterprise2.0,
Guy Powell,
Podcast,
ROI,
Social Marketing,
Social Media,
Steven Groves,
strategy,
Twitalyzer |
There is quite a bit of talk these days with organization looking to get their house in order for 2010 in regards to social media. It’s happening in the C-Suite, the V-Suite, online and off line over a cup of coffee in the local Starbucks.
We’re seeing non-profits, for profit SMB and large organizations all coming to grips with the understanding that a social media presence is essential in connecting to their customers, stakeholders, prospects and employees. What we see is very, very smart people struggling with how to involve themselves with various social media components. With a klaxon going off in their head and their hair on fire, they are looking for tactics to implement right away.
We’re seeing varying approaches. Some are staging a social media campaign, others are creating a social media position within the marketing department and others are undertaking tactical deployments of particular set of tools and then waiting to see what happens next. What these all have in common is a short-horizon demand to prove what social media can do for them.
continue reading »
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Posted by
Steven Groves |
Categories:
Enterprise,
Nonprofits,
ROI of Social Media,
Social Media,
Web3.0,
strategy | Tagged:
2010,
business,
enterprise2.0,
forecast,
Social Media,
stragegy |
Childhood Hunger in America is Real
More than 12.4 million children are going hungry right here in the US. That’s 1 out of 6. Chances are you know at least one of them. With an economy that threatens to force those numbers upward, significant steps must be made to stem the tide. We hope you join us!
Scott Henderson at mediasauce is being joined by Chris Brogan, Beth Kanter and now me to promote an end to childhood hunger in the United States. This is not the childhood hunger where your (well, my…) daughter gets up late and misses breakfast on her way out the door to school, this is a persistent condition that children are being malnourished by conditions beyond the control of the adults in their lives. It might be the economy (easy to blame), might be personal choice of parents or caretakers that ends up impacting the kids (drug or alcohol use) but the abundance of food on the planet that is not reaching our kids can be remedied.
This is the second such endeavor I’ve come across to move toward a cure for hunger. The other is being headed up by my friend George Roundy, who has spent the last decade committed to ending hunger through his work in The Hunger Project and more recently he has turned his efforts to a project to cure hunger a little closer to home. His effort is called ‘The All In Campaign to Transform Poverty to Sufficiency for All’ and in it he is applying the teachings he has learned from The Hunger Project and he is seeking to making a difference in Phoenix Arizona. With his Ning site up to over 120 members, looks like he’s reaching people and connecting private, public and non-profit efforts in Phoenix.
I admire any and all efforts that seek to alter the status quo – and I’ll be a Champion on this one too. Thanks for the invite Scotty!
Here’s the link for more info about the Pledge to End Hunger program that we’re supporting with our partners at MediaSauce
The 3rd Annual Arizona Entrepreneurship Conference is in the books now and I am very grateful to have had a part to play. My disclaimer is that I am on the Opportunity Through Entrepreneurship Foundation (OTEF) Board of Directors and I’ve been a co-chair of the conference since it’s inception, I suppose you’d have to say that I have an interest in seeing many more of these events staged to support the mission of OTEF. With that disclaimer, here is what I saw happen at the event that made it meaningful for me.
Generational / Cultural Connections - I have often been called somewhat of an anomaly in my career before, so it’s not to weird for me to have people say so now. Early on, I was the youngest of the team and brought a lot of energy and creativity to an effort. Now I am one of the older guys sitting around the social media technology table and I still bring creativity to the table that has been tempered with experience. I hang out with both a traditional entrepreneurial community and I’ve also been working more and more with what I’ll call a new generation and culture of entrepreneurship, a culture exemplified by social media and it’s impact on marketing and it’s ability to create community. One is often represented by slacks / suits, collared shirts, hard shoes and ties and the other by flip flops, jeans and silk-screened tees. This event saw both of them mixing and mingling in the pursuit of knowledge in the entrepreneurial equation. I think we need to see a lot more of it and we need to look for way to connect the two, not drive generational or cultural wedges between them.- Passion by Gary Vanerchuk – My favorite presenter of the day was Gary Vanerchuk. It was not so much his stories about WineLibrary.TV or the family business’ trials and tribulations that struck me, but his emphatic encouragement that we all have to do what we’re passionate about, the thing that is meaningful to us individually. Not just doing the thing we think is going to make us some money. In this age of social media, what you’re passionate about WILL come through – either by you delivering it to your audience or from your customers, suppliers and competitors doing it. People will find you out if you’re just posing and they will talk about whether or not you’re passionate about what you’re doing. Gary suggested that even if that approach does not make you a million, you will be happier with your life than if you gave up your passion for a buck. I liked Gary’s message. I have my own story about why I do the work I do and how it fills my life with a passion to learn and do what I do in social media.
- Microsoft BizSpark - BizSpark is one of the biggest announcements of the year, I am not sure a project of this scope and caliber has even been launched in the history of business. It is a project that only a company the size and depth of Microsoft could have launched. At it’s core is the ability to provide the start-up entrepreneur with integrated enterprise-quality tools at little or no hard cost. The low-cost alternative has been the development and deployment of solutions using OpenSource Solutions (OSS) technology with the integration left to the entrepreneur. OSS is not necessarily a bad alternative, but the addition of the Microsoft suite to the decision process means that now the tech entrepreneur can make the best possible decision, not just the best OSS-based decision. Silent Dispatch was announced as an early adopter / inductee of the program, so again I am in full disclosure here – I like what they’ve done and have some perspective after 25 years in tech.
These are the things that made the event significant for me; I’m interested in hearing what made it worth the investment of time and dollars for you
(Update – Chance Carpenter / EET just post a bunch of YouTube videos on what many of you thought about the conference – thx Chance!)
Jeff Katz and Eric Peterson at Twitalyzer are taking on the task of providing “Serious Analytics for Social Media Experts”. This is admirable and essential as social media grows and social marketing becomes a relevant aspect of the overall marketing function – we need serious tool that put data in context. 
In this episode we explore how Twitalyzer is being used by both individuals and companies both. The profiles and benchmarking are important to individuals using Twitalyzer – it is just information for them, but not actionable. Organizations however are using the Dashboard Authenticated features – that includes setting and managing goals and understanding the sentiment of their brand; very much a data-centric, benchmarking and optimizing their behavior.
