About
Consulting and executive services for business is the stock in trade for Steven Groves. Through his work he has worked with some of the most remarkable brands in the online / Internet marketing and social media space.
Steven is the founder of Social Marketing Conversations, a marketing strategy consultancy based out of Phoenix Arizona, focuses on program designed to show real ROI for business. Through his work with TheSocialMediaBible.com, delivering strategy and expertise to clients around the country, Steven has demonstrated a genuine passion and energy for social media and how to use to achieve a solid Return-On-Investment from your efforts.
Is Steve and ‘expert’ or ‘guru’ in social media? How can ANYone be an expert in an industry that is just months old? What he is, is an experienced business person and very literate in online marketing technology and a business consultant who has come to understand what the best practices are when it comes to a successful social media deployment.
What will you get when you speak with or engage with Steven? 1) a good deal of business and technology experience, 2) a focus on how you can best monitor and measure the ROI of social media in your business, 3) practical and affordable tactics for the tools you’ll need, and 4) technical know-how on tools that connect to one another in a successful deployment.
Read some of his posts on the ROI of social media and you will get a sense of how he like to approach things.
Steven has experience working with some of the largest technology and software companies around and has consulted with consumer product goods companies, authors, publishers, real estate professionals, non-profits, banks, and software companies around the world and start-ups nationally.
He has held responsibility for designing and developing international sales and business development programs and now focuses on the successful deployment of social media marketing programs for mid- to large organizations with an eye on ROI – the kind of solid ‘Return On Investment’, hard dollar comparisons that drive results.
Steven has worked closely with ‘The Social Media Bible’, a very impressive 844-page book that came out in May 2009, intended to be a reference on the technology and companies in the social media industry. Steven’s participation in championing the publication contributed to the high sales volume of the book, earning it a place on the top selling lists at Bookscan and Amazon since it’s introduction.
Between the blog here, a new manuscript on the ROI of Social Media and working on client projects, Steven posts often on Twitter as @StevenGroves, @ROIEvangelist, @ROISocialMedia or @SocialMktConvo. In social networks, look him up on Facebook and LinkedIn and with Fan Pages, Groups and Company Pages created and managed at both.
Steven is an accomplished public speaker as well; his insights are appreciated and lauded by audiences ranging from Kaufman FastTrack classes, Arizona State University classes, conference and event attendees from Greater Phoenix SCORE Chapter, Arizona Small Business Association conference attendees and by companies of all types looking to enter the social media marketing arena.
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Comments / Recordings / Articles featuring Steven -
Want to speak to Steven, book him for an interview or speaking engagement? Email him here or use the GoogleVoice link to call & connect (it calls you first and then connects with Steven, pretty neat really) – go ahead, he does want to hear from you!
Community Involvement
- Arizona Small Business Association / Social Media Symposium – May 2009, Speaker / lecturer on social media for business
- Arizona Entrepreneurship Conference – 2010 Event Conference Chair, Organizing Committee / ‘06 thru ‘09
- SCORE Arizona / Social Media Conference – 2010 Program organizer and presenter
- The Social Media Bible Contributor – Virtual Worlds Chapter, MC of executive interview with Mark Kingdon, CEO of Linden Labs / Second Life in SL, Chief Evangelist 2008 & 2009
- Kaufman FastTrack Entrepreneurial workshop – Guest Lecturer / 2006, 2007 & 2008
- ASU / Barrett Honors College – Guest Lecturer / Spring & Fall 2006
- Podcamp Arizona – Organizer & Presenter 2007 (Inaugural year), Presenter 2009
- Opportunity Through Entrepreneurship Foundation (OTEF) – Board Secretary
As an innovator in early application of social media marketing, in 2005 Steven developed a model for real estate agents in the use of social media called Agent2.0. Recently he has developed an easily understood beginning strategy for social media for businesses called the Trinity of Social Media.
This is Steve’s personal blog and he pretty much write what he wants, but focuses on the ROI equation for businesses of all sizes – he hopes you enjoy and come back often to comment, participate and otherwise explore the social media industry with him!
