By: 5 Ways Companies Are Using Social Media to Lower Costs

5 Ways Companies Are Using Social Media to Lower Costs — Tue, 10 Aug 2010 13:32:04 +0000

[...] Pitney Bowes: PB also utilizes company-backed forum to provide customer service (noting a trend here?). One interesting aspect is that the staff constantly monitors the forum for customer issues, but will wait a minimum of 24 hours before responding. They do this for two reasons: First, to give them time to properly research the problem and give the customer a better answer. And second, to give their fellow customers time to help out the other customer and offer advice. Obviously, you need a strong community in place to make the latter feasible. [...]

By: Social Media ROI – conversation with Steven Groves and Guy R. Powell « Aneta Hall’s Blog

Wed, 07 Apr 2010 17:03:34 +0000

[...] Steve’s blog entry with commentary [...]

Comments on: A 3-Tiered Model for Measuring Social Media Success and How Social Media Saved Pitney Bowes $300K – An Interview with Aneta Hall / Pitney Bowes – Podcast Episode 2

By: 5 Ways Companies Are Using Social Media to Lower Costs

By: Social Media ROI – conversation with Steven Groves and Guy R. Powell « Aneta Hall’s Blog