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	<title>Comments on: The ROI of Social Media Series &#8211; Mike Talbot and Aaron Newman / Alterian SM2 &#8211; Episode 4</title>
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	<description>Geekin&#039; on Tech, Food and Stuff</description>
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		<title>By: The ROI of Social Media Series &#8211; Mike Talbot and Aaron Newman / Alterian SM2 &#8211; Episode 5 &#124; StevenGroves.com</title>
		<link>http://www.stevengroves.com/2009/12/22/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2-episode-4/comment-page-1/#comment-228</link>
		<dc:creator>The ROI of Social Media Series &#8211; Mike Talbot and Aaron Newman / Alterian SM2 &#8211; Episode 5 &#124; StevenGroves.com</dc:creator>
		<pubDate>Thu, 07 Jan 2010 19:43:19 +0000</pubDate>
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		<description>[...] Episode 4 &#8211; Ad equivalence as a metric in social media [...]</description>
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