Comments on: The ROI of Social Media Series – Mike Talbot and Aaron Newman / Alterian SM2 Episode 2 http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/ Geekin' on Tech, Food and Stuff Wed, 08 Feb 2012 09:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Remove Red Cross Virus http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/comment-page-1/#comment-366 Remove Red Cross Virus Tue, 12 Oct 2010 08:56:00 +0000 http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/#comment-366 Waiting for more articles about how to market social media:) Waiting for more articles about how to market social media:)

]]> By: The ROI of Social Media Series – Mike Talbot and Aaron Newman / Alterian SM2 – Episode 3 | StevenGroves.com http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/comment-page-1/#comment-172 The ROI of Social Media Series – Mike Talbot and Aaron Newman / Alterian SM2 – Episode 3 | StevenGroves.com Tue, 15 Dec 2009 16:35:26 +0000 http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/#comment-172 [...] Episode 2 – Do Not Be Afraid To Measure Social Media; You May Be Better Than You Know Technorati Tags: Aaron Newman, Alterian, CTO, Guy Powell, listening, metrics, Mike Talbot, monitoring, Podcast, ROI, Social Media, Steven Groves, strategy [...] [...] Episode 2 – Do Not Be Afraid To Measure Social Media; You May Be Better Than You Know Technorati Tags: Aaron Newman, Alterian, CTO, Guy Powell, listening, metrics, Mike Talbot, monitoring, Podcast, ROI, Social Media, Steven Groves, strategy [...]

]]> By: StevenGroves http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/comment-page-1/#comment-187 StevenGroves Wed, 09 Dec 2009 03:25:50 +0000 http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/#comment-187 Gary, <br><br>Great question, but I think it has to do with a) social media still being new, 2) it having the appearance of being uncontrollable [control always was an illusion though] and 3) they may have to actually have a conversation with their customers and they might be afraid of what they'll hear.<br><br>I'm not sure why they'd push back - social media is MUCH more measurable than traditional media. Gary,

Great question, but I think it has to do with a) social media still being new, 2) it having the appearance of being uncontrollable [control always was an illusion though] and 3) they may have to actually have a conversation with their customers and they might be afraid of what they'll hear.

I'm not sure why they'd push back – social media is MUCH more measurable than traditional media.

]]> By: garyslabaugh http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/comment-page-1/#comment-186 garyslabaugh Wed, 09 Dec 2009 03:16:04 +0000 http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/#comment-186 Why is it a surprise that companies are asking to measure ROI for Social Media when most still consider a traditional contact center an EXPENSE rather than a PROFIT CENTER? Why is it a surprise that companies are asking to measure ROI for Social Media when most still consider a traditional contact center an EXPENSE rather than a PROFIT CENTER?

]]> By: StevenGroves http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/comment-page-1/#comment-166 StevenGroves Tue, 08 Dec 2009 20:25:50 +0000 http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/#comment-166 Gary, <br><br>Great question, but I think it has to do with a) social media still being new, 2) it having the appearance of being uncontrollable [control always was an illusion though] and 3) they may have to actually have a conversation with their customers and they might be afraid of what they'll hear.<br><br>I'm not sure why they'd push back - social media is MUCH more measurable than traditional media. Gary,

Great question, but I think it has to do with a) social media still being new, 2) it having the appearance of being uncontrollable [control always was an illusion though] and 3) they may have to actually have a conversation with their customers and they might be afraid of what they'll hear.

I'm not sure why they'd push back – social media is MUCH more measurable than traditional media.

]]> By: garyslabaugh http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/comment-page-1/#comment-165 garyslabaugh Tue, 08 Dec 2009 20:16:04 +0000 http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/#comment-165 Why is it a surprise that companies are asking to measure ROI for Social Media when most still consider a traditional contact center an EXPENSE rather than a PROFIT CENTER? Why is it a surprise that companies are asking to measure ROI for Social Media when most still consider a traditional contact center an EXPENSE rather than a PROFIT CENTER?

]]> By: Twitted by susanbeebe http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/comment-page-1/#comment-163 Twitted by susanbeebe Tue, 08 Dec 2009 00:12:04 +0000 http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/#comment-163 [...] This post was Twitted by susanbeebe [...] [...] This post was Twitted by susanbeebe [...]

]]> By: James D Kirk http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/comment-page-1/#comment-162 James D Kirk Mon, 07 Dec 2009 22:02:52 +0000 http://www.stevengroves.com/2009/12/07/the-roi-of-social-media-series-mike-talbot-and-aaron-newman-alterian-sm2/#comment-162 Very cool, Steve. In my attempts to get an interview with the folks at <a href="http://Vidli.com" rel="nofollow">Vidli.com</a> to possibly work as their Social Media Guy (more on that here: <a href="http://jamesdkirk.com/2009_12_03/employment/how-can-you-help-get-someone-hired/" rel="nofollow">http://jamesdkirk.com/2009_12_03/employment/how...</a>) I've come to learn there is a lot that can be used on the SME's side when it comes to this talk about ROI on those social media marketing efforts.<br><br>Definitely going to join your LinkedIn group. Thanks for creating it! Very cool, Steve. In my attempts to get an interview with the folks at Vidli.com to possibly work as their Social Media Guy (more on that here: http://jamesdkirk.com/2009_12_03/employment/how…) I've come to learn there is a lot that can be used on the SME's side when it comes to this talk about ROI on those social media marketing efforts.

Definitely going to join your LinkedIn group. Thanks for creating it!

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