My position is based upon observation of the trends and that every issue of AdAge now has SOMEthing to do with social media and how digital agencies are the new rage.

If digital agencies are the wave of the future, it has to be alot more than Twitter and Facebook accounts, all media will have some element of social connected to it – witness the programs that now show live Twitter feeds and ads that are pushing people to Facebook; we're only going to see a lot more of it going forward.

My position is based upon observation of the trends and that every issue of AdAge now has SOMEthing to do with social media and how digital agencies are the new rage.

If digital agencies are the wave of the future, it has to be alot more than Twitter and Facebook accounts, all media will have some element of social connected to it – witness the programs that now show live Twitter feeds and ads that are pushing people to Facebook; we're only going to see a lot more of it going forward.

As for the First Amendment, I don't see anything in it that would give a business authority over the speech of its employees, although most “conditions of employment” include not giving away company secrets, etc. And the First Amendment was extended to state and local governments through the 14th Amendment. One issue might be multi-national corporations that aren't US based, as many familiar brands no longer are (mostly for tax reasons, not social media reasons).

I do think the SEC will have a say in what employee policies could/should be for publicly traded companies, and it already has. I believe the SEC is moving in the direction of greater acceptance of social media. But it's coming, and yes, there will be an impact on brands. The Cluetrain Manifesto pointed that out a decade ago.