Comments on: A Paradigm of Social Capital – Adopting Social Media in Our Culture http://www.stevengroves.com/2009/02/03/a-paradigm-of-social-capital-adopting-social-media-in-our-culture/ Geekin' on Tech, Food and Stuff Wed, 08 Feb 2012 09:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael Cayley http://www.stevengroves.com/2009/02/03/a-paradigm-of-social-capital-adopting-social-media-in-our-culture/comment-page-1/#comment-203 Michael Cayley Wed, 04 Feb 2009 10:28:27 +0000 http://www.stevengroves.com/2009/02/03/a-paradigm-of-social-capital-adopting-social-media-in-our-culture/#comment-203 Consistency, continuity and repetition are the mantras of broadcast brand creation. Natural selection is a product of variance. For the idea to spread, it needs to mutate. It needs to match the search for meaning at the right time with the unique engagement required. <br><br>"It doesn't matter what you call the dog, as long as it brings back the bone." is my play on Deng Xiao Ping's "It doesn't matter if a cat is black or white, as long as it catches mice." when describing capitalism.<br><br>Thanks for loving the dog. Feel free to link it back to the "What's with the dog?" post so that we can let everyone in on the Wizard of Oz metaphor for fun. And thanks in advance for this new scaled up form of social capital :) Consistency, continuity and repetition are the mantras of broadcast brand creation. Natural selection is a product of variance. For the idea to spread, it needs to mutate. It needs to match the search for meaning at the right time with the unique engagement required.

“It doesn't matter what you call the dog, as long as it brings back the bone.” is my play on Deng Xiao Ping's “It doesn't matter if a cat is black or white, as long as it catches mice.” when describing capitalism.

Thanks for loving the dog. Feel free to link it back to the “What's with the dog?” post so that we can let everyone in on the Wizard of Oz metaphor for fun. And thanks in advance for this new scaled up form of social capital :)

]]> By: Michael Cayley http://www.stevengroves.com/2009/02/03/a-paradigm-of-social-capital-adopting-social-media-in-our-culture/comment-page-1/#comment-14 Michael Cayley Wed, 04 Feb 2009 03:28:27 +0000 http://www.stevengroves.com/2009/02/03/a-paradigm-of-social-capital-adopting-social-media-in-our-culture/#comment-14 Consistency, continuity and repetition are the mantras of broadcast brand creation. Natural selection is a product of variance. For the idea to spread, it needs to mutate. It needs to match the search for meaning at the right time with the unique engagement required. <br><br>"It doesn't matter what you call the dog, as long as it brings back the bone." is my play on Deng Xiao Ping's "It doesn't matter if a cat is black or white, as long as it catches mice." when describing capitalism.<br><br>Thanks for loving the dog. Feel free to link it back to the "What's with the dog?" post so that we can let everyone in on the Wizard of Oz metaphor for fun. And thanks in advance for this new scaled up form of social capital :) Consistency, continuity and repetition are the mantras of broadcast brand creation. Natural selection is a product of variance. For the idea to spread, it needs to mutate. It needs to match the search for meaning at the right time with the unique engagement required.

“It doesn't matter what you call the dog, as long as it brings back the bone.” is my play on Deng Xiao Ping's “It doesn't matter if a cat is black or white, as long as it catches mice.” when describing capitalism.

Thanks for loving the dog. Feel free to link it back to the “What's with the dog?” post so that we can let everyone in on the Wizard of Oz metaphor for fun. And thanks in advance for this new scaled up form of social capital :)

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