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	<title>Comments on: The Whuffie Factor and Social Capital in The New Economy</title>
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	<link>http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/</link>
	<description>Geekin&#039; on Tech, Food and Stuff</description>
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		<title>By: StevenGroves.com &#8211; Ramblings about the Success of Strategy, Tools, and Tactics of Social Media &#124; StevenGroves.com</title>
		<link>http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/comment-page-1/#comment-101</link>
		<dc:creator>StevenGroves.com &#8211; Ramblings about the Success of Strategy, Tools, and Tactics of Social Media &#124; StevenGroves.com</dc:creator>
		<pubDate>Fri, 24 Jul 2009 21:54:24 +0000</pubDate>
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		<description>[...] see it as particular to the timeline of an exchange or conversation and how it contributes to social capital.&#160; The caveat is of course that no one strategy fits all companies.&#160; If however you are [...]</description>
		<content:encoded><![CDATA[<p>[...] see it as particular to the timeline of an exchange or conversation and how it contributes to social capital.&nbsp; The caveat is of course that no one strategy fits all companies.&nbsp; If however you are [...]</p>
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		<title>By: StevenGroves.com - Ramblings about the Success of Strategy, Tools, and Tactics of Social Media &#124; StevenGroves.com</title>
		<link>http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/comment-page-1/#comment-13</link>
		<dc:creator>StevenGroves.com - Ramblings about the Success of Strategy, Tools, and Tactics of Social Media &#124; StevenGroves.com</dc:creator>
		<pubDate>Tue, 03 Feb 2009 15:09:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/#comment-13</guid>
		<description>[...] with broadband empowered individuals. You need memetic branding to survive.  Originally posted as a comment by Michael Cayley on StevenGroves.com using [...]</description>
		<content:encoded><![CDATA[<p>[...] with broadband empowered individuals. You need memetic branding to survive.  Originally posted as a comment by Michael Cayley on StevenGroves.com using [...]</p>
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		<title>By: Michael Cayley</title>
		<link>http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/comment-page-1/#comment-198</link>
		<dc:creator>Michael Cayley</dc:creator>
		<pubDate>Tue, 03 Feb 2009 04:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/#comment-198</guid>
		<description>As I have said many times, it does not matter what you call the dog, as long as it brings back the bone.&lt;br&gt;&lt;br&gt;What&#039;s with the dog?&lt;br&gt;&lt;a href=&quot;http://socialcapitalvalueadd.com/2008/05/14/whats-with-the-dog&quot; rel=&quot;nofollow&quot;&gt;http://socialcapitalvalueadd.com/2008/05/14/wha...&lt;/a&gt;&lt;br&gt;&lt;br&gt;I do agree with you about that boardroom conversation though.  &lt;br&gt;&lt;br&gt;That is the difficulty in obtaining the revolutionary changes required to cope with broadband empowered individuals.  You need memetic branding to survive.  Natural selection is a product of variance.  So call it Whuffie!  That is great!  Call it social media, call it Social Capital Value Add ... but just call it.  I&#039;ve tried to incorporate a Wizard of Oz metaphor, some story telling and root the arguement in accepted financial &amp; economic theory.</description>
		<content:encoded><![CDATA[<p>As I have said many times, it does not matter what you call the dog, as long as it brings back the bone.</p>
<p>What&#39;s with the dog?<br /><a href="http://socialcapitalvalueadd.com/2008/05/14/whats-with-the-dog" rel="nofollow">http://socialcapitalvalueadd.com/2008/05/14/wha&#8230;</a></p>
<p>I do agree with you about that boardroom conversation though.  </p>
<p>That is the difficulty in obtaining the revolutionary changes required to cope with broadband empowered individuals.  You need memetic branding to survive.  Natural selection is a product of variance.  So call it Whuffie!  That is great!  Call it social media, call it Social Capital Value Add &#8230; but just call it.  I&#39;ve tried to incorporate a Wizard of Oz metaphor, some story telling and root the arguement in accepted financial &#038; economic theory.</p>
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		<title>By: StevenGroves</title>
		<link>http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/comment-page-1/#comment-197</link>
		<dc:creator>StevenGroves</dc:creator>
		<pubDate>Tue, 03 Feb 2009 03:39:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/#comment-197</guid>
		<description>What  treat to see you here Tara and welcome!&lt;br&gt;&lt;br&gt;I actually tried to use it the other day in a meeting and was mildly rebuffed, which is why I thought I&#039;d explore it a bit more here.&lt;br&gt;&lt;br&gt;@dbarnhardt retweeted me with the @gapingvoid comment &quot;Real Men don&#039;t measure their self-worth in Whuffies&quot;</description>
		<content:encoded><![CDATA[<p>What  treat to see you here Tara and welcome!</p>
<p>I actually tried to use it the other day in a meeting and was mildly rebuffed, which is why I thought I&#39;d explore it a bit more here.</p>
<p>@dbarnhardt retweeted me with the @gapingvoid comment &#8220;Real Men don&#39;t measure their self-worth in Whuffies&#8221;</p>
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		<title>By: Tara Hunt</title>
		<link>http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/comment-page-1/#comment-196</link>
		<dc:creator>Tara Hunt</dc:creator>
		<pubDate>Tue, 03 Feb 2009 03:32:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/#comment-196</guid>
		<description>Thanks for the pointer to my book.&lt;br&gt;&lt;br&gt;I don&#039;t know if using the terminology is an either/or thing - but my book is coming out with a major publisher in April (Random House) and we have planned a big marketing splash, so it will probably spread around a bit at that point. And really, nobody liked the word blog or the word wiki...how about the word Google? Yikes. Odd. But now used in regular business vernacular. ;)&lt;br&gt;&lt;br&gt;As well, I interchange social capital and whuffie frequently in the book and have been discussing social capital and online community building since mid-2006. Whuffie was more recent. Neither are my terms (Cory invented Whuffie and Pierre Bourdieu invented Social Capital - Robert Putnum popularized it in the 80&#039;s) as Alex points out below.</description>
		<content:encoded><![CDATA[<p>Thanks for the pointer to my book.</p>
<p>I don&#39;t know if using the terminology is an either/or thing &#8211; but my book is coming out with a major publisher in April (Random House) and we have planned a big marketing splash, so it will probably spread around a bit at that point. And really, nobody liked the word blog or the word wiki&#8230;how about the word Google? Yikes. Odd. But now used in regular business vernacular. <img src='http://www.stevengroves.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>As well, I interchange social capital and whuffie frequently in the book and have been discussing social capital and online community building since mid-2006. Whuffie was more recent. Neither are my terms (Cory invented Whuffie and Pierre Bourdieu invented Social Capital &#8211; Robert Putnum popularized it in the 80&#39;s) as Alex points out below.</p>
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		<title>By: StevenGroves</title>
		<link>http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/comment-page-1/#comment-195</link>
		<dc:creator>StevenGroves</dc:creator>
		<pubDate>Tue, 03 Feb 2009 03:32:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/#comment-195</guid>
		<description>Yep - you got my sense of it Alex... thx</description>
		<content:encoded><![CDATA[<p>Yep &#8211; you got my sense of it Alex&#8230; thx</p>
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		<title>By: Alex Lapointe</title>
		<link>http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/comment-page-1/#comment-194</link>
		<dc:creator>Alex Lapointe</dc:creator>
		<pubDate>Tue, 03 Feb 2009 03:20:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/#comment-194</guid>
		<description>Perhaps it&#039;s a matter of phrasing, but I&#039;m not sure how &quot;Whuffie&quot; could be considered Tara Hunt&#039;s term since Cory Doctorow was the one who coined it which Tara even notes (&lt;a href=&quot;http://bit.ly/BONg&quot; rel=&quot;nofollow&quot;&gt;http://bit.ly/BONg&lt;/a&gt;). I have a feeling that you may have meant it in the sense of &quot;this is the term she uses and this is the term I use&quot; sense though and not in a possessive sense.</description>
		<content:encoded><![CDATA[<p>Perhaps it&#39;s a matter of phrasing, but I&#39;m not sure how &#8220;Whuffie&#8221; could be considered Tara Hunt&#39;s term since Cory Doctorow was the one who coined it which Tara even notes (<a href="http://bit.ly/BONg" rel="nofollow">http://bit.ly/BONg</a>). I have a feeling that you may have meant it in the sense of &#8220;this is the term she uses and this is the term I use&#8221; sense though and not in a possessive sense.</p>
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		<title>By: Michael Cayley</title>
		<link>http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/comment-page-1/#comment-12</link>
		<dc:creator>Michael Cayley</dc:creator>
		<pubDate>Mon, 02 Feb 2009 21:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/#comment-12</guid>
		<description>As I have said many times, it does not matter what you call the dog, as long as it brings back the bone.&lt;br&gt;&lt;br&gt;What&#039;s with the dog?&lt;br&gt;&lt;a href=&quot;http://socialcapitalvalueadd.com/2008/05/14/whats-with-the-dog&quot; rel=&quot;nofollow&quot;&gt;http://socialcapitalvalueadd.com/2008/05/14/wha...&lt;/a&gt;&lt;br&gt;&lt;br&gt;I do agree with you about that boardroom conversation though.  &lt;br&gt;&lt;br&gt;That is the difficulty in obtaining the revolutionary changes required to cope with broadband empowered individuals.  You need memetic branding to survive.  Natural selection is a product of variance.  So call it Whuffie!  That is great!  Call it social media, call it Social Capital Value Add ... but just call it.  I&#039;ve tried to incorporate a Wizard of Oz metaphor, some story telling and root the arguement in accepted financial &amp; economic theory.</description>
		<content:encoded><![CDATA[<p>As I have said many times, it does not matter what you call the dog, as long as it brings back the bone.</p>
<p>What&#39;s with the dog?<br /><a href="http://socialcapitalvalueadd.com/2008/05/14/whats-with-the-dog" rel="nofollow">http://socialcapitalvalueadd.com/2008/05/14/wha&#8230;</a></p>
<p>I do agree with you about that boardroom conversation though.  </p>
<p>That is the difficulty in obtaining the revolutionary changes required to cope with broadband empowered individuals.  You need memetic branding to survive.  Natural selection is a product of variance.  So call it Whuffie!  That is great!  Call it social media, call it Social Capital Value Add &#8230; but just call it.  I&#39;ve tried to incorporate a Wizard of Oz metaphor, some story telling and root the arguement in accepted financial &#038; economic theory.</p>
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		<title>By: StevenGroves</title>
		<link>http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/comment-page-1/#comment-11</link>
		<dc:creator>StevenGroves</dc:creator>
		<pubDate>Mon, 02 Feb 2009 20:39:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/#comment-11</guid>
		<description>What  treat to see you here Tara and welcome!&lt;br&gt;&lt;br&gt;I actually tried to use it the other day in a meeting and was mildly rebuffed, which is why I thought I&#039;d explore it a bit more here.&lt;br&gt;&lt;br&gt;@dbarnhardt retweeted me with the @gapingvoid comment &quot;Real Men don&#039;t measure their self-worth in Whuffies&quot;</description>
		<content:encoded><![CDATA[<p>What  treat to see you here Tara and welcome!</p>
<p>I actually tried to use it the other day in a meeting and was mildly rebuffed, which is why I thought I&#39;d explore it a bit more here.</p>
<p>@dbarnhardt retweeted me with the @gapingvoid comment &#8220;Real Men don&#39;t measure their self-worth in Whuffies&#8221;</p>
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		<title>By: Tara Hunt</title>
		<link>http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/comment-page-1/#comment-9</link>
		<dc:creator>Tara Hunt</dc:creator>
		<pubDate>Mon, 02 Feb 2009 20:32:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.stevengroves.com/2009/02/02/the-whuffie-factor-and-social-capital-in-the-new-economy/#comment-9</guid>
		<description>Thanks for the pointer to my book.&lt;br&gt;&lt;br&gt;I don&#039;t know if using the terminology is an either/or thing - but my book is coming out with a major publisher in April (Random House) and we have planned a big marketing splash, so it will probably spread around a bit at that point. And really, nobody liked the word blog or the word wiki...how about the word Google? Yikes. Odd. But now used in regular business vernacular. ;)&lt;br&gt;&lt;br&gt;As well, I interchange social capital and whuffie frequently in the book and have been discussing social capital and online community building since mid-2006. Whuffie was more recent. Neither are my terms (Cory invented Whuffie and Pierre Bourdieu invented Social Capital - Robert Putnum popularized it in the 80&#039;s) as Alex points out below.</description>
		<content:encoded><![CDATA[<p>Thanks for the pointer to my book.</p>
<p>I don&#39;t know if using the terminology is an either/or thing &#8211; but my book is coming out with a major publisher in April (Random House) and we have planned a big marketing splash, so it will probably spread around a bit at that point. And really, nobody liked the word blog or the word wiki&#8230;how about the word Google? Yikes. Odd. But now used in regular business vernacular. <img src='http://www.stevengroves.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>As well, I interchange social capital and whuffie frequently in the book and have been discussing social capital and online community building since mid-2006. Whuffie was more recent. Neither are my terms (Cory invented Whuffie and Pierre Bourdieu invented Social Capital &#8211; Robert Putnum popularized it in the 80&#39;s) as Alex points out below.</p>
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